Rant: a client in Denver said my logo looked 'too friendly for a bank,' and now I sketch every concept at 1 inch wide first | Client Red Flag Watch - The Design Community Hub
Rant: a client in Denver said my logo looked 'too friendly for a bank,' and now I sketch every concept at 1 inch wide first
I always started logos big on a full artboard, but shrinking them down to 1 inch before showing anything has caught 4 weak marks this month alone, so how small do you test a logo before you call it done?