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Can we talk about my old art teacher swearing warm colors always pop more, because a client in Dallas just killed that idea
She drilled it into me back in 2009, so I kept pushing orange buttons on every dark layout for a decade. Last month a client asked for a calm blue CTA on a warm cream page and it converted better, so now I am second guessing everything. What is the one color rule you were taught that turned out to be flat out wrong?
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