Tbh I'm tired of seeing that same blue and orange combo on every website

Honestly, it feels like every other project I see uses that exact same bright blue with a burnt orange accent. I get it, it's a high contrast complementary pair, but it's getting lazy. I worked on a redesign for a local bakery's site last week and the owner straight up asked for 'that trendy blue and orange look.' It matters because it makes every brand look the same and ignores color psychology. How do you gently push back and suggest a more unique palette that still works? Has anyone found a good way to explain this to clients without sounding like you're just being difficult?

2 comments

2 Comments

finley_walker5723d ago

Mood boards are a solid start. Sometimes you gotta show them what "cozy" or "fresh" actually looks like in color. Picking a feeling first makes the palette choice make more sense to them.

lucas97223d ago

Ugh, preach. I show them a mood board with other good combos and ask what feeling they want their brand to have.