My old art director said 'good design is invisible' and I think that's the worst advice I ever got in 12 years of studio work | Creative Studios - The Design Community Hub
My old art director said 'good design is invisible' and I think that's the worst advice I ever got in 12 years of studio work
He told me that back in 2019 at a shop in Portland, but last month a client picked our loudest, ugliest concept over the clean one and it doubled their signups. Anyone else think invisible design just means forgettable, or am I wrong here?