Just realized most agencies screw up onboarding by overcomplicating it
I was looking back at our numbers last night from when we started 3 years ago here in Austin. We had a 40% drop off in the first 30 days for new clients. Turns out we were dumping too much info on them in the first week. Spreadsheets, login details, project roadmaps, brand guidelines. They would just get overwhelmed and go quiet on us. So I simplified it to just the first 3 things they need to know and a single phone call. That one change bumped retention up to 85% within 2 months. Anyone else see clients ghost when you hand them a big packet of info upfront?