Won a design bid by sharing my rough sketches instead of polished comps
Last month I was competing for a rebrand project with a local coffee chain in Austin. Three other agencies were in the running, all bigger than my one-person shop. Instead of spending two weeks perfecting shiny mockups, I just showed up with my messy pencil sketches and explained my thinking out loud. The owner said she liked that she could see the work in progress instead of feeling like she was buying a finished product she couldn't touch. I got the contract for $4,500 and realized being transparent about your process can actually win trust. Has anyone else had luck showing rough drafts early in a pitch?