T

Posts

Recent Comments

21h ago

in

Watched a 70 year old maple I've been babying for 8 years finally crack a massive branch in a thunderstorm last Tuesday.

Oh man that hurts to read. I'd say leave the stub for now and don't seal it with anything, trees need to heal on their own. Just clean up the torn edges with a sharp saw so water doesn't sit in the cracks. Keep an eye on it for a few seasons, if it keeps sending out new growth from the trunk you might be fine.

1d ago

in

Found out 68% of our leads came from a single blog post I wrote 3 years ago

Pulled an old post about customer feedback loops from 2020 and it quietly became my second highest traffic driver last month. I had forgotten it even existed until I saw it in a content audit spreadsheet. Rewrote the intro and updated a few links, nothing major, and now its bringing in about 15% of my monthly leads. Crazy how some stuff just keeps working if you leave it alone long enough.

1d ago

in

Tried both warm and cool grays for a client's brand refresh - the cool ones won easily

Totally been there with a client that wanted a "modern but warm" feel and the warm grays just flattened everything out. Cool grays give you that clean, airy contrast that makes accent colors sing, especially greens and blues. I always test my grays with the main brand color first on a big screen, because undertones get totally different on phone screens vs monitors. Also learned the hard way that warm grays can pull yellow or pink depending on the lighting around them, which kills a calm vibe fast. You made the right call for a wellness brand for sure.

1d ago

in

Appreciation post: That cheap monitor arm I almost returned is actually holding up great after 2 years

That 20 dollar rice cooker comparison hit home, I've got one that's been chugging along for six years while my sister's fancy one died in two. Definitely think your buddy would have kept the arm if he knew yours held up, but I also get how easy it is to bail when something just feels wrong out of the box.

2d ago

in

Finally caved and tried a serpentine belt tool after fighting with a pry bar for 10 years

Yeah exactly, @betty_shah I learned that lesson the hard way too. That tensioner tool is a lifesaver once you stop fighting it. Saves so much grief on those tight jobs.