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Our client reporting changed overnight and I nearly missed it
I manage accounts for a small shop in Columbus and about a month ago we switched to auto-generated dashboards for two retainer clients. The first week looked fine, but by week three I noticed the time-on-page numbers were identical across totally different campaigns. Turns out the tool was pulling from a cached data set after a migration glitch on the 14th. We presented those wrong numbers to a client last Tuesday and they caught it before I did. Has anyone else had reporting tools silently break after a platform update, or did we just get unlucky with this vendor?
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