That Sundance shoot last month made me question 4K for Arizona work

We did a corporate piece outside Scottsdale last month, full 4K on everything like everyone says to do. But the final cut went to a tiny web player and a lobby screen, and honestly the 4K just meant bigger files and longer render times for nothing. I shot a similar job 3 years ago in 1080p on an older camera and the client was just as happy. Arizona sun blows out highlights no matter what resolution you pick, so why are we all carrying these heavy rigs? Am I missing something where 4K actually pays off for the average local gig, or is it just bragging rights at this point?

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