Watched a Portland coffee shop swap their handwritten chalkboard for printed plastic signs and lose 15 regulars in a month | Bad Design Confessions - The Design Community Hub
Watched a Portland coffee shop swap their handwritten chalkboard for printed plastic signs and lose 15 regulars in a month
I asked the owner what happened and he said people told him it felt like a chain now, so he went back to chalk and the line was out the door again within 2 weeks, has anyone else seen a small design change backfire this hard?
Wait, did they actually lose 15 regulars just from the signs, or was something else going on too? Honestly a lot of shops blame one small thing but it's usually a bunch of stuff piling up at once.