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My pharmacy's new label design had me taking pills at 4am for a week
I picked up a refill at the CVS on Hawthorne in Portland and the new label moved the dosage instructions to the bottom in tiny gray text while the drug name got huge and bold. I took a dose at 4am thinking it was my morning pill because the times were buried, and after two days of feeling off I called the pharmacist who admitted three other people had done the same thing that week. So who's to blame here, the designer who made it pretty or the pharmacy that approved it without testing it on actual tired humans?
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jennifer_fisher4d ago
The bigger issue is that CVS approved this chain-wide without a single test with real people. Someone in a boardroom looked at a mockup on a bright screen at 2pm and thought yeah that looks clean. They never handed it to a mom with a toddler screaming in the cart or a 70 year old squinting without their glasses. Three people in one store in one week is just the ones who called. How many more just took the wrong dose and never said anything? That label is a safety warning and they treated it like a logo redesign.
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