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Found out my app's button color was causing a 12% drop in signups last month
I had this bright green signup button that I thought looked really modern. Then I ran a simple A/B test with a darker blue version and saw signups jump by 12% over 2 weeks. Turns out the green was too similar to the background for older users to notice. Has anyone else found a tiny color change that made a huge difference in conversions?
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emma_ramirez3d agoTop Commenter
Read something similar about button contrast affecting older users specifically.
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