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Tbh the pharmacy sign up the street got me thinking about why scaled logos always fail
I was standing in line at a pharmacy in Rochester last week and staring at their sign, and I noticed the little mortar and pestle icon looked fuzzy and smeared while the letters next to it were crisp. So I asked the manager how old the sign was and he said 14 years, and nobody had touched the file since 2011. That got me looking at their app icon later and it had the same problem, a logo drawn tiny and blown up until the edges turned to mush. The takeaway for me is that a logo has to survive at 16 pixels and on a 40 foot storefront, and most of the ones I see failing only got tested at one of those sizes. I started keeping master files at three sizes now before any resize happens, and it costs me maybe 20 extra minutes per job. Has anyone else noticed a brand that got the small size right but falls apart the second you see it big?
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