Why does nobody talk about rebranding your own small business?
I finally sat down last month to refresh my roofing company's logo and colors, and it hit me how much harder it is to brand yourself than a client. My old logo had this weird clip-art hammer that I picked off a free site in 2019, and the color scheme was basically 'default blue'. I compared it side by side with a competitor's clean, simple black and orange setup, and mine looked like a yard sale sign next to a real storefront. Spent about 6 hours on a new wordmark and swapped to a darker slate gray with a bright safety yellow accent, matches our trucks way better. Has anyone else here tried to rebrand their own business and ended up second-guessing every tiny choice? What helped you push through that? (I swear, my next client's project felt easy after that.)