My printer buddy in Reno glanced at our new logo for 2 seconds and said it looks like a pharmacy, and now I can't unsee it | Branding Breakdowns - The Design Community Hub
My printer buddy in Reno glanced at our new logo for 2 seconds and said it looks like a pharmacy, and now I can't unsee it
He meant it as a compliment about trust and calm, but we sell power tools, so the soft teal cross shape and rounded type are doing the opposite of what we need. What's the fastest way to test a logo for the wrong vibe before we pay for a full rebrand?