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Showerthought: I used to think a monochrome logo was lazy, then I tried it on our truck decals and ate my words
I run a moving company out of Tucson, 6 trucks. Our logo had 4 colors in it. Orange, teal, gray, and a yellow swoosh. Looked fine on a business card.
Problem was the truck decals. On the white box trucks the teal and gray blended into each other from 50 feet away. You could not read the name. A guy at a gas station in Phoenix asked me if we were a plumbing company. That stung.
So I tried one color. Just navy on white. Same font, same mark, no gradient, no swoosh. I figured it would look cheap and flat.
It did not. It looked sharper. You can read the side of the truck from across a parking lot now. My wrap guy said the one color cut the install cost by about $140 per truck since there are no color registration issues on the curved panels.
I fought the idea of a one color version for two years. What changed my mind was seeing our own trucks in a lot next to other trucks. Ours disappeared. That was it.
Anyone here keep a full color logo for print but a stripped version for anything that moves or gets seen from far away?
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keving9313h ago
We did almost the exact same thing with our flea market booth signs last year. Had a 3 color logo that looked great on our website but turned into a muddy blob on a 2 foot banner. Switched to just black on a cream background and it reads from the parking lot now. Kept the full color version for our business cards and the website since it still looks good up close. Cost on the banners dropped about 30 bucks each too.
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