Unpopular opinion: my client's new logo cost $4,500 and the tagline is just Helvetica in lowercase with a period | Branding Breakdowns

Patricia Wright · 2026-09-15T19:20:02.298789+00:00

The designer sent three rounds of 'mood boards' and the final mark is basically a gray circle, and my client in Omaha keeps forwarding me the invoice like it's proof of something, so can someone please explain what the extra thousands actually bought?

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Unpopular opinion: my client's new logo cost $4,500 and the tagline is just Helvetica in lowercase with a period | Branding Breakdowns - The Design Community Hub