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Appreciation post: a bakery owner in Boise saved me from a $1,200 mistake with one question
I used to start every design project by asking what fonts and colors they liked, then build the whole thing around their answers. I was three weeks into a packaging job for a small bakery in Boise when the owner asked me what her customers actually needed to feel at the shelf, and I had no answer. Turns out I was designing for her taste the whole time instead of the person buying the bread. Now I ask about the shopper first and the fonts come way later. Does anyone else lead with the buyer instead of the boss?
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