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Took a $400 logo deposit from a guy who couldn't say what his business was, and I ignored the knot in my stomach
He emailed me from a Gmail address at 11pm on a Sunday with a subject line that just said 'URGENT' in all caps. I asked three times what his company actually sold and got back 'we'll figure that out as we go, the branding should come first.' I took the deposit anyway because it was a slow month, and six weeks later he wanted a full rebrand plus a website at no extra charge. Now I ask every new lead what their business does in one sentence before I even talk price. What's the earliest sign that has made you walk away before money changed hands?
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