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TIL a client in Austin told me my logo felt "too friendly" and now I sketch in plain black and white first
She said the little curve on the M made her think of a smiley face and she wanted "serious but not mean," so I stopped picking colors until the shape works in one flat tone, and honestly it has saved me a round of edits on like 6 projects since, does anyone else strip it down that far from the start or do you jump straight to color?
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