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Warning: the old print shop on Clark St had a color bar taped to the wall and I still think about it
I stopped by a print shop over on Clark St last week to pick up some proofs and the owner had this faded color bar taped right above the press, probably 20 years old by the look of it. The swatches were sun bleached and curling at the corners but he still used it to check jobs before they went out. He said back in the day they would pull a sheet every hour and hold it up next to that strip, and if the cyan drifted too dark you knew right away. Now he said most folks just stare at a monitor and hope for the best, and he has had three jobs come back this year because the blue printed muddy. I asked if he ever thought about swapping it for a fresh chart and he just laughed and said the old one taught him more than any screen ever did. It got me thinking about how much color we trust to a backlit display these days. Anyone else have a shop around them that still runs on old school checks like that?
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