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Overheard a client say 'just make it pop' and my eye twitched
I was sitting in a coffee shop in Portland last Tuesday and heard this guy on the phone with his printer, telling them to 'just make the colors pop more' on a brochure. No hex codes, no Pantone numbers, no reference file. I almost laughed out loud because I knew what was coming next, a muddy mess or a neon disaster. Has anyone else had a client describe color like that and then blame you when the result looks nothing like their screen?
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terry_hayes183d ago
Watched a buddy go through this last month with a logo redesign. Client kept saying "make it feel warmer" so he shifted everything toward orange and gold, and she came back mad that it wasn't the "soft blue" she had in her head the whole time. Turns out she was staring at her night shift screen the entire week.
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