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Watched a logo shift from clean navy to muddy purple in 3 days, and the printer blamed my screen
Last month I sent a navy and gold logo to a local shop in Boise, and the proof they emailed back looked fine on my laptop. When the 500 business cards showed up 3 days later, the navy had turned a gross purple and the gold looked like mustard. Turns out I had built the file in RGB, and their RIP auto-converted it to CMYK with no heads up. Everyone says soft proofs are enough, but I disagree, a cheap $30 Pantone bridge guide caught it in seconds while my screen showed nothing wrong. So who else has been burned by trusting the online proof instead of a physical swatch?
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