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I swapped the accent color on a client's app from orange to teal
Their user session time jumped by 18% in the first month. The orange was creating visual fatigue on the main dashboard, but the cooler teal kept focus without being harsh. Has anyone else seen a big metric shift from just one color change?
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hart.zara5mo ago
That "visual fatigue" line really hits home. I used to roll my eyes when designers talked about color psychology, but I had a similar thing happen with a call to action button. Swapped it from a bright red to a softer blue and the click rate went up. Guess it really can make that much of a difference.
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the_miles5mo ago
But what if the red button was actually better and you just changed too many things at once? Maybe the blue worked because you also fixed the text or moved it on the page. I've seen tests where a loud color wins because it grabs attention when everything else is calm. Could be your red was just a bad shade, not that red itself is wrong. Feels like we blame the color when the real problem is bad design around it.
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patricia_wright5mo ago
That's a really good point about changing too many things. It makes the test results hard to trust. I had a case like @hart.zara mentioned, where a red button felt too pushy. We tried a calmer blue and saw more clicks. But you're right, maybe the blue just fit the rest of the page better. The shade of red matters a lot too. A softer, friendlier red might have worked just fine if the whole layout felt more open.
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