I swapped the accent color on a client's app from orange to teal

Their user session time jumped by 18% in the first month. The orange was creating visual fatigue on the main dashboard, but the cooler teal kept focus without being harsh. Has anyone else seen a big metric shift from just one color change?

2 comments

2 Comments

hart.zara11d agoMost Upvoted

That "visual fatigue" line really hits home. I used to roll my eyes when designers talked about color psychology, but I had a similar thing happen with a call to action button. Swapped it from a bright red to a softer blue and the click rate went up. Guess it really can make that much of a difference.

the_miles11d ago

But what if the red button was actually better and you just changed too many things at once? Maybe the blue worked because you also fixed the text or moved it on the page. I've seen tests where a loud color wins because it grabs attention when everything else is calm. Could be your red was just a bad shade, not that red itself is wrong. Feels like we blame the color when the real problem is bad design around it.