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My client's traffic dropped 40% after I switched their color palette to something I thought was more modern
Ran into a situation last week where a small business owner I do delivery work for asked me to give feedback on their new website, and I noticed right away that their red and green sale buttons looked identical to me, so I checked in a simulator and sure enough about 8% of their visitors probably couldn't tell the difference between the two options - has anyone else caught a major design flaw this way by accident?
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taylor_moore7d ago
Ran a hardware store website years back and the add to cart button was the same color as the background on certain screens. Cost us a decent chunk of sales for a whole month before someone mentioned it. Always check your colors in black and white mode too, catches a lot of these issues.
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