Why nobody talks about how bad movie theater posters are getting

Honestly, last week at the AMC in Austin I saw 3 posters where the type was unreadable from 10 feet away - tiny gray text on dark backgrounds. Has anyone else noticed this trend getting worse since like 2022?

2 comments

2 Comments

nancy32d ago

Are designers actually looking at these things before they print them? Feels like they're all made for Instagram close-ups, not real life.

holly472d ago

Styling for the thumbnail not the theater.