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I finally realized why my cold email reply rates were tanking after 6 months of tweaking subject lines
Spent two whole days building a custom tracking spreadsheet and found out my deliverability was shot because I was sending from a Gmail account that hadn't been warmed up properly. Has anyone else wasted months on the wrong fix before finding the real issue?
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elliot_harris254mo ago
Spent three months tweaking my open rates before I noticed all my emails were going to spam because I'd typed my own domain name wrong in the settings. Sometimes you gotta laugh at how dumb these problems really are.
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kellyj234mo ago
Oh man, the tracking spreadsheet thing is such a trap though. You gotta be careful with those too because if your spreadsheet columns are off or you're tracking the wrong metrics, you'll just end up chasing ghosts. Like, I spent two weeks once tracking open rates by hour of the day before I realized my actual problem was that my email list had a ton of invalid addresses from an old lead magnet. The domain name thing is hilarious though, I can totally see myself doing that and staring at the problem for a month before catching it. Sometimes the fix is literally right in front of your face and you're just too busy overcomplicating everything.
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