Spent $300 on a sales script rewrite and it flopped hard
I hired a copywriter last month to redo our cold call script for the plumbing niche, figured it was worth the money since my old one got me nowhere. Every call this week started the same way, the prospect would listen for ten seconds then hang up, and I finally realized the script sounded like a robot trying to be friendly. Has anyone else thrown cash at a script or template that just made things worse, or am I the only one who fell for the shiny sales pitch?