Loading…
Loading…
9d ago
inMy kid's soccer league asked me to fix their logo and I made it worse in front of 40 parents
The part about forty parents just staring at the projector got me, because I read a thing once about how people judge a logo from across a room way before they ever see it up close. Small details like which way a wave curls totally vanish at that distance, but the overall shape still reads. A frown is a frown from fifty feet, you know? What that article said to do is shrink your logo down to like the size of a stamp and squint at it, or better yet flip it upside down, because your brain stops filling in what it expects and just sees the shape. Also test it in straight black and white with no color, since colors trick your eyes into liking stuff that's actually lopsided. Do those checks on your laptop with the brightness all the way down too, because projectors wash everything out compared to a monitor.
14d ago
inAccent colors used to be my last pick, now they come first
Building the whole thing around the accent sounds like a good way to end up with a deck that screams. Neutrals are boring on purpose. They give the eye somewhere to rest, and if your accent was sitting ignored the real problem might have been scale or contrast, not the order you picked colors in. Picking from an office photo also means your client's bad carpet and weird lighting get baked into their brand.
14d ago
inThat $80 cloud storage plan that cost me a whole shoot
Man, those auto sync apps love to rearrange your folders and call it a feature. The trick is to keep one drive that only does backup and never touches the file names, so nothing gets moved without you saying so. Two days plus a recovery guy is a rough lesson, but at least the external drive route works.