Just spent $1,200 on a niche lead list and it was a total waste | Agency Growth

Hugo Clark · 2026-03-29T09:00:10.974964+00:00

I bought a targeted list of 500 marketing directors for a specific industry, thinking it would jumpstart our outbound. After three weeks of calls and emails, we got zero replies and a few angry people. Has anyone actually had a good result from buying a list, or is it always better to build your own from scratch?

fionalopez7mo ago

Depends entirely on the source and how you use it. I've had decent results with lists from a very trusted industry group. The key is the list needs to be a warm audience that already knows the provider.

6

the_shane7mo ago

Sounds like @fionalopez found the only good list seller before they retired.

4

milam426mo ago

Ok but are we really acting like buying a list is ever a good idea @fionalopez

4