Read a post about niching down and it made me rethink my whole agency

I saw someone say their agency grew 40% after they stopped taking every client and focused on one industry. Has anyone else tried cutting your client types way back and seen real growth from it?

2 comments

2 Comments

michaelcoleman10h ago

Ever actually considered that niching down might just be hiding a bigger problem with your sales process, not solving it?

brown.susan8h agoOG Member

Oh man, "hiding a bigger problem" really hit home for me. I actually tried niching down once and it turned out my sales process was basically just me sending the same copy-paste email to everyone and hoping for the best. Not a great look. It's like putting a fresh coat of paint on a car with no engine. I thought I was being strategic, but really I was just avoiding the scary work of figuring out how to actually talk to people who might buy my stuff. So yeah, maybe I should fix my own leaky bucket before I worry about what kind of water I'm putting in it.