Update: My old client said our growth plan felt like a 'sprint, not a marathon'

I was on a call with a client we helped scale from 10k to 50k a month, and we were talking about their next big push. I laid out this aggressive 90-day plan with new ad channels and a heavy content push. He got quiet for a second and said, 'This feels like another sprint. I think we need a marathon plan now.' He explained that the last few pushes left his team burnt out and their service quality dipped for a bit. It hit different because I always thought faster growth was the only goal. Now I'm rethinking if we should build more 'sustainable pace' plans for established clients, even if the growth curve looks slower on paper. Has anyone else shifted their agency's approach from pure speed to something more balanced for long-term clients?

2 comments

2 Comments

sage5285d ago

Yeah that "sprint not a marathon" line is a gut punch, had a client say almost the same thing. We totally changed our packages after that. Now for clients past a certain size, we build in "maintenance months" between big pushes. The growth line on the chart looks less steep, but they keep the team and the quality solid, which actually makes the next push way stronger.

robinl905d ago

We built a whole new service tier around that idea. Called it "pace planning." It maps out growth blocks with built in rest periods for the client's team. The numbers still go up, just on a steadier slope. Client retention shot way up because they weren't always in crisis mode.