Can we talk about old school project kickoffs?

When I first ran my agency, we'd all gather in a room with the client for the first meeting. You could read the room and catch little cues that don't come through on a call. Now we start everything with a calendar invite and a link. I feel like we lost some of that team spirit before the work even begins. Still, setting up is a lot simpler these days.

3 comments

Log in to join the discussion

Log In

3 Comments

kimw167mo ago

You're spot on about reading the room. I remember catching a client's hesitant look across the table that changed how we pitched. Video calls just don't capture that subtle energy. Setting up is easier now, but we traded away some real connection.

4

oliver9657mo ago

Actually see some of that subtle stuff on video calls too, just differently. People lean forward when interested, their voice gets tight when stressed. Watched a client's shoulders drop when we changed numbers last week, clear relief. It's not the same as a room, but you learn to read the pixels and the pauses instead. We traded one skill for another.

9

the_drew7mo ago

Video meetings cut out body language noise that can distract from the actual message. People focus better on the content without those subtle, often misread, signals.

3