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Can we talk about agency owners who quote retainers before they know the scope?
Had a prospect in Austin ask for a flat $3k a month before I'd even seen their ad account, and I nearly took it just to stop the silence. Two months in, they wanted weekly strategy calls plus a landing page rebuild, and that number aged badly fast.
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josephf1010h ago
It's like when a contractor throws out a price over the phone without seeing the house, and then the real job turns into a mess for everyone. Same thing at the dentist, the mechanic, anywhere people skip the look-and-see part. Why do we keep letting the first number become the final word?
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