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I asked a client for their top three goals and got a 12-page PDF back. What do you even do with that?
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amy_reed7912h agoMost Upvoted
That PDF is a goldmine for figuring out their real communication style. I once had a client do the same thing, and it showed they were drowning in ideas but couldn't pick a lane. I printed the whole thing and used a highlighter to mark any goal they mentioned more than twice. Usually, the top three are in there, just buried under ten pages of worry. It turns the problem into a sorting exercise instead of a reading one.
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amy_reed7911h agoMost Upvoted
But calling it a "sorting exercise" misses the point. If someone sends a huge PDF, it's a sign they don't trust you to get it from a normal talk. Highlighting their repeated words just gives them what they already said, not what they actually need. You're just organizing their noise instead of asking the single question that would cut through it all. Why reward a bad process by doing extra work to decode it?
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