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Booth design at a Denver trade show finally made me sketch first
I usually just wing it when I build logos for booth banners, but this one had 4 different angles and I kept messing up the hierarchy. After 3 failed mockups, I sat down with a pencil and mapped out the sightlines from the aisle, it took 20 minutes but the final layout actually worked. Has anyone else had a last-minute sketch save them from a wasted print run?
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green.mason13d ago
My buddy Dave from the print shop in Aurora had this happen with a client's tradeshow setup last year. He spent two days building a massive 12 foot banner for a food truck company, only to realize the customer wanted the menu text to face an aisle on the left side, not the front. He had already ordered the vinyl and it was non-refundable, so he grabbed a napkin and drew out the sightlines from every angle the crowd would approach. That little sketch showed him he could flip the whole layout and rotate the main logo 90 degrees without losing anything important. Saved him like 400 bucks and the client never even knew it was a panic fix.
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