Can we talk about logos that use tiny text nobody can read
I was driving around last week and saw a food truck with a logo that had maybe 6 words crammed into a circle the size of a dinner plate. I had to pull over and walk up to it just to figure out what they were selling. It turns out a lot of business owners want to fit their whole story in the logo, like their name, tagline, and founding year all in 10 point font. But if someone can't read it from 10 feet away, it defeats the whole point. I've seen this on storefronts too, like a dry cleaner with a sign that looks like a paragraph of fine print. The trick I learned is to test your logo at thumbnail size on your phone screen. If you have to squint or zoom in, you need to cut some text. Has anyone else run into this problem with a client who insisted on keeping every word?