Red and green buttons nearly cost me a real estate deal in Austin
I was helping my buddy design a simple listing website for his real estate gig in Austin last spring. He wanted the 'buy now' button in green and the 'save for later' in red, standard stuff. Took a week to build, launched it, and his first client actually clicked the wrong button on a house she was dead serious about. She ended up losing the home because the system thought she only saved it, not bought it. Turns out our buddy has mild deuteranopia, and the contrast was invisible to him even though it looked fine to the rest of us. Now I never set a button up without running it through a colorblind simulator first. Has anyone else had a real live client mess up because of a color choice they thought was normal?