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PSA: Found a trick that fixed my logo contrast overnight
I kept getting complaints that my logo washed out on mobile screens, so I tried slapping a subtle 10% black shadow behind it instead of redoing the whole thing. Worked perfectly on my client's site in Denver after 2 tries.
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barbara_moore7310d ago
...and honestly, I read somewhere that a lot of designers are doing this now because it's way easier than messing with gradients or recoding stuff. I think I saw a case study where a local bakery in Austin (of all places) fixed their whole brand by adding a faint drop shadow like that to their takeout boxes. The trick is keeping it light enough to not look like a cheap WordArt effect (you know, that 90s style). It's wild how a tiny tweak can save you from a full redesign - especially when clients are picky about their logos on phones.
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terry_hayes188d ago
Oh man, I gotta push back a little on that one. I think drop shadows are way too overused these days and they can actually hurt a design if you're not careful. That Austin bakery example sounds like a specific case where it worked, but most of the time a faint shadow just makes things look muddy on mobile screens. I've seen too many logos where the shadow eats into the text or creates a weird fake depth that doesn't translate well. Plus, if a designer can't handle gradients or basic code, maybe they should be learning those skills instead of hiding behind a shadow.
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