Ha, I once showed a client a mood board that was literally just 40 pictures of the same shade of beige and called it "texture research." They nodded along and I felt like a genius until I realized I had no idea what any of it meant either.

Man, I feel this so hard! I did the same thing with a menu for a local diner last month. Twelve columns gave me all these tiny little text blocks that kept jumping around, but when I dropped to six, I could finally group the sections without overthinking every gap. The spacing got chunkier and more confident, like the whole page just settled down. Plus, making it responsive was actually easier since I had bigger jumps to work with instead of trying to fine-tune a million breakpoints. Sometimes having less to fiddle with is the real win.

That's the point where you gotta raise prices or you'll burn out.