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Trying a red and green poster for a taco place and the guy said it looked like Christmas, so I flipped the green to a lime and it worked
The owner of a taco spot on 5th wanted bold colors for his window sign, so I went red and green since that felt Mexican to me. He laughed and said it looked like a Christmas card, which was fair. So I kept the red and swapped the green for a bright lime, almost neon. Suddenly it read as salsa and peppers instead of Santa. The sign pulled in a 40 percent jump in weekday lunch orders over three weeks. Has anyone else found that one tiny hue shift saved a combo that was dead on arrival?
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allen.reese15h ago
I used to figure once you picked a color combo you just had to live with it or start over. Then I watched a guy change one green and turn a whole sign around, which told me the problem is usually just one shade, not the whole idea. That lime shift you did makes total sense too, since red plus neon green reads as food way faster than red plus forest green ever will.
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