Guy at a Portland coffee shop told me my logo looked like a bandaid and he was dead on | Branding Breakdowns

Paige Wood · 2026-09-24T08:35:03.284255+00:00

I showed him the mark on my phone while we waited for our drinks and he just pointed at the rounded rectangle shape and said 'that's a bandaid, not a coffee roaster,' so I redrew the whole thing square and the shop owner signed off on it the next morning.

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Guy at a Portland coffee shop told me my logo looked like a bandaid and he was dead on | Branding Breakdowns - The Design Community Hub