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My cousin told me to ditch the tagline from my logo mockup
She said it looked cluttered and the icon should stand alone, so I removed the 'Fitness Solutions' text. The cleaner version got way more positive feedback from my small survey group of 20 people. Has a simpler logo ever worked better for your brand?
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the_harper9d agoMost Upvoted
janab87 makes a good point about testing memory. Clean logos often stick better. I've seen it with local businesses. The coffee shop down the street went from a detailed drawing of a cup to just a simple bean shape. People recognize it faster now. Too much text can make a logo feel busy and forgettable.
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janab879d ago
That 20 person survey is a solid sample. Did you ask them what they actually remembered about the logo before and after the change?
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