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My print guy in Tulsa told me my logo needed to work in one color, and it made me rethink a whole project
I showed a designer friend named Ray a logo I was proud of, and he asked me to print it in black and white on a cheap copier. It turned into a gray blob because I had leaned on a gradient and two close blues for contrast. He told me a mark that only works in full color is a mark that will break somewhere, and now I check every design in one color first. Does anyone else run a one color test before they sign off on a logo?
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