Showerthought: the DMV's brown and gold rebrand broke on a $12 print job and I admit I was wrong to hate it | Branding Breakdowns

Kai Bailey · 2026-10-01T15:50:03.165841+00:00

I ripped that rebrand for months until I saw it scanned off a receipt at the Brooklyn DMV on Tuesday and the gold just turned to mud, so I finally get why people wanted a plain blue. Anyone else changed their mind on a design after seeing it fail at the worst possible size?

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Showerthought: the DMV's brown and gold rebrand broke on a $12 print job and I admit I was wrong to hate it | Branding Breakdowns - The Design Community Hub