Unpopular opinion: tiny logos on packaging invite people to search for them

I redesigned our hot sauce label after 3 retail audits showed folks walking past our shelf in Austin, so I shrunk the logo to a quarter of its size and added a hidden jalapeño icon, and scan rates on our QR code jumped 40%, has anyone else tried hiding the brand to make it more of a game?

0 comments

0 Comments

No comments yet

Be the first to share your thoughts on this discussion.