Warning: That customer in St. Louis taught me a hard lesson about logo contrast

I was showing off a logo I designed for a small bakery to a guy at a coffee shop near the arch. He leaned in, squinted, and said 'can you even read that from here?' I brushed it off at first, thinking he just didn't get the style. But then he pulled out his phone and looked at it on the screen in bright sunlight. He said 'looks like a gray blob to me.' That hit me hard because I had spent 3 weeks on the colors and thought they were perfect. Turns out the pale yellow on white I used was almost invisible in normal lighting. I went back and adjusted the whole palette to have way more contrast. Has anyone else had a random stranger point out a glaring brand mistake you missed?

2 comments

2 Comments

barbara_moore7313d ago

My friend Karen once spent a whole day designing a menu with pale pink font on white and couldn't figure out why nobody could read it.

the_terry13d ago

@barbara_moore73 that pale pink on white thing is a classic move. People forget contrast is KEY for readability, not just looking pretty.