Heard a guy in line at a Portland print shop say 'if I have to explain my brand to you, we're both wasting money' and I can't stop thinking about it | Clients From Hell Stories - The Design Community Hub
I once spent 45 minutes explaining my "personal brand" to my roommate and she just blinked at me and asked if that was a fancy way of saying I like thrifting and cold brew. Which honestly, fair. So when I hear a guy in Portland drop a line like that, I feel both attacked and impressed. Some people just have that main character thing where their vibe explains itself. Mine needs a whole powerpoint and a snack break.