Pro tip: hitting 97% match on a proof might as well be 100% for most clients

After 12 years in contracting, I found out last month that clients can't see the difference between a 97% and 99% color match on store signage, so why beat yourself up over that last 2%?

2 comments

2 Comments

gonzalez.phoenix7d ago

Guess I'll just keep my tape measure in the truck and pretend I didn't see it.

riley5958d ago

That 2% matters when it's literally your name on the line though.