My sister said my color sets were 'safe' and it got me thinking

I was showing my sister a new brand guide I made for a client last week. She looked at the five colors I picked and said, 'It's nice, but it feels safe. Like you're scared to stand out.' She's not a designer, she works at a plant shop. She pointed to a bright pink flower in her shop and said, 'Why not a color like that?' I've always stuck to blues, grays, and soft greens because they feel professional. But her comment hit different because she saw it just as a person, not a client. It made me wonder if I'm playing it too safe to please everyone, and if that actually makes the work forgettable. Do you ever add one 'risky' color to a mostly safe palette to make it pop?

2 comments

2 Comments

vera_roberts5d ago

That pink flower comment is so real.

pipergonzalez5d agoProlific Poster

Exactly, it's a whole little language people speak.